Euphoria’s Angus Cloud became a new face of AMIRI

Angus Cloud, recognized for his major role as Fez in the HBO blockbuster series, Euphoria, joins AMIRI as the face of its inaugural Icon campaign. Photographed by famed photographer, Karim Sadli, and creative directed by Jonny Lu, the imagery is unsurprisingly gorgeous.

Shot in Los Angeles, Cloud is displayed in a sequence of stunning photographs to highlight the 23-year-old’s unique free-spirit. Photographed in a combination of classic AMIRI looks, Cloud brings Mike Amiri’s skill to life. A faux-fur coat, kick-flare tailoring and classic Americana designs take the limelight.

“Both carving unorthodox pathways, Cloud’s passion and artistry resonates with Mike’s own. Following a fast rise influenced by his acclaimed, breakout part in Euphoria, Angus Cloud now stands at the vanguard of a new generation of American talent motivated by boundary-free creativity and art. It’s these attributes that not only appeal to Mike Amiri, but also match his own resolute attitude.”

Explore the campaign below, courtesy of AMIRI.